You can find me now on www.emmanuelobadia.com
I wish all of you to dream high, dream big, dream loud and to enjoy every single step taking you to your future.
Je vous souhaite de réver haut, grand et fort et de savourer chacune des étapes qui vous menera au plus près de votre futur.
I’ve been interviewed by CX Networks recently as a new member of their Network’s Advisory Board. It’s all about hyper-personalised marketing, AI, chatbots and conversational UI like Voice Devices and other cutting edge marketing concepts in today’s customer experience economy. Curious to your approach about taking customer experience to the next level and comments on my views.
Here is an excerpt:
We speak to one of the newest members of CX Network’s Advisory Board – Emmanuel Obadia,VP Marketing, EMEA Applications at Oracle about cutting edge marketing concepts in today’s customer experience economy.
Hyper-personalised marketing is a key trend in the industry, how in your opinion have we seen this develop in 2018?
Emmanuel: “We moved from interruption marketing to permission marketing thanks to Mr Seth Godin; to inbound and content marketing more recently. Now we’re really in the consent marketing era. This is the necessary progression, because the consumers are now in control.
“The industry expectation is to apply real-time, one-to-one, in-context personalisation at scale. In practice, this is difficult because the buyer’s journey is not linear at all and when your organisation becomes larger you will have different parts of the team working to address the customer experience for the marketing journey. It becomes even more difficult to do that in the context of the entire customer experience that goes across marketing, sales, ecommerce and customer service.
“A lot of companies have embarked on this mission to perform real-time, one-to-one, in-context personalisation at scale. But, according to a recent report I read in the UK, only 16% of organisations are able to adjust to customer experiences in real-time based on customer behaviour. Only 17% are able to adjust to the customer journey in a few hours. 25% say it takes more than a day because they’re going through manual processes.”
Read the entire interview on: CX Network | Introducing Oracle’s VP of EMEA Marketing
Do we spend too much time focusing on how AI will destroy some jobs and not on how to fix this? According to this research, we actually do. Discover more insights here:
So a robot takes your job — what next?
Taking advantage of the very first days of 2018, let’s anticipate where our focus should be in evolving our marketing. Here is a solid list from Forbes that I subscribe to.
“New trends are entering the marketplace and your company needs to pay attention or you may be forced by the wayside.”
1. Augmented Reality Integrated Through Social Media
2. Collapse Of The Influencer Market
3. True Understanding Of Customer Journey
4. More Targeted Ads With Specific Purpose
5. Professional Live Video
6. Conversational User Interfaces
7. Video Marketing
8. Personalization Along All Stages Of The Sales Funnel
9. Contextual Targeting Strategies
10. Cost Per Experiment As A Leading Metric
11. Native Advertising
12. Digital Integrated Into Offline Experiences
13. Voice Marketing
14. Predictive Algorithms
15. Different Kind Of Content Marketing
Source: How Digital Marketing Will Change In 2018: 15 Top Trends
A quick video on how AFG gains success & competitive edge with the help of Oracle CX Cloud
AFG uses Oracle CX Cloud to help customers make better decisions and help their brokers run their business.
How Adidas will speed the traditional product design, development, and manufacture process with 3D printers from Carbon—and how Carbon is preparing to scale with Oracle Cloud
In contrast to earlier generations of 3D printers, Carbon printers are built for mass production lines, which means Adidas gets the best of both worlds—customization at mass scale.
“Europe has seen a large wave of startup banks pop up in the last few years — companies like N26, Atom and Monzo that are taking on the big incumbents by creating faster and cheaper services for a new class of consumers as they grow up and enter the working world”
Try to remember, back in 2010, we anticipated Mobile Internet would overtake fixed Internet by 2014. We actually entered the mobile era for some time already with 5.2B mobile phone users (73% population penetration) and 1.6B of these owning Smartphones, 789M laptop users, an astounding 440M tablet users to be compared to 743M Desktop users and 5.5B TV users.
Tablets have been taking this industry by storm. Would you believe it took less than 3 years for tablets shipment to outgrow Desktop and Laptop?
Tablet and smartphone business accounts for nearly 50% of the global consumer electronic industry.
Time spent on mobile apps surpasses now the time spent on the web in the US already. Way to go is for every business to have a customer app.
As presented by Benedict Evans from Andreessen Horowitz, Mobile is eating the world. A typical startup back in 2000 would raise $10M with 100 employees and 1M users. Today, startups are raising $1M with 10 employees and 10M users.
That’s it! Our world changed forever. But mobile internet is indeed more than just Smartphones and Tablets, but also MP3 players, cameras and home entertainment, not to forget wearables as watches. Each new computing wave is associated with about 10x the number of users compared to the previous one. The client server one brought 100M+ PCs, Internet brought 1B+ desktop/laptops, mobile will connect 10B+ devices. Let’s not even think of, for now, of the Internet of Things (IoT), it’ll be at least a 10x factor.
Mobile is now becoming the by default place to start thinking about our customers interaction with our brands and their experience of it. Industry after industry, the business transformation to a digital mobile one is happening.
In the meantime, have a look at Mary Meeker latest Internet trends great presentation.
Get ready, we’ll be back on this topic.
Essayez de vous rappeler: en 2010 nous avions prévu que l’Internet mobile dépasserait l’Internet fixe en 2014. Nous sommes en fait entrés dans l’ère mobile depuis un certain temps déjà avec 5,2 milliard de téléphones portables (73% de pénétration de la population) dont 1,6 milliard de Smartphones, 789 millions d’ordinateurs portables et un étonnant chiffre de 440 millions de tablettes à rapprocher des 743 millions de PC et 5,5 milliard de télévisions.
Les tablettes sont entrées dans cette industrie avec force. Croiriez-vous qu’il a fallu moins de 3 ans pour que le nombre de tablettes livrées dépasse celui des PC de bureau et portables?
Le chiffre d’affaire des tablettes et smartphones représente déjà près de 50% de l’industrie mondiale de l’électronique grand public.
Le temps passé sur les applications mobiles dépasse maintenant celui passé sur le web aux Etats-Unis déjà. Pour toutes les entreprises avoir une application mobile pour ses clients semblent une évidence.
Tel que présenté par Benoît Evans Andreessen Horowitz, le mobile est en train de manger le monde. Une start-up typique en 2000 levait 10 million $ avec 100 employés et 1 million d’utilisateurs. Aujourd’hui, les startups lèvent 1 million de dollars avec 10 employés et 10 millions d’utilisateurs.
Et voilà! Notre monde a changé pour toujours. Mais l’Internet mobile est en réalité beaucoup plus que simplement les smartphones et tablettes, il faut compter également les lecteurs MP3, les appareils photo et l’équipement de divertissement à domicile, sans oublier les objets qui se portent comme les montres. Chaque nouvelle vague de l’informatique est associée à environ 10x le nombre d’utilisateurs par rapport à la précédente. Le client/serveur apportait 100M + de PC, Internet connectait 1 milliard ou plus de PC de bureau / portables, l’ère mobile ajoutera 10 milliard de périphériques connectés au moins. Ne pensons même pas pour l’instant, à l’internet des objets (IoT), car ce ce sera au moins encore un facteur 10.
Le Mobile est maintenant en train de devenir l’endroit par défaut pour commencer à penser à l’interaction et l’expérience des clients avec nos marques. Industrie après industrie, la transformation de l’entreprise à une entreprise mobile numérique se réalise.
En attendant, jetez un oeil à Mary Meeker et ses fameuses dernières tendances Internet, une excellente présentation.
Préparez-vous, nous serons de retour sur ce sujet.
In today’s world, coming up with a great idea is paramount. How many times did you get with some friends where a business idea bubbles up and appears to be awesome? Often.
What makes a difference, is how are you going to make it happen? How are you going to achieve your vision?
This is where I love to jump in and help others make it happen as it requires strategic thinking, marketing tactics and a great deal of energy.
Feel free to get me involved!
