In these early Jan days, lots of media are publishing their own take on top marketing trends for 2018. Here are the top 10 from SmartInsights:
- Trend 1. Integrating Marketing Activities Into the Customer Lifecycle
- Trend 2. Integrating personalisation into the user journey / customer experience
- Trend 3. Integrating machine learning into marketing automation
- Trend 4. Integrating social messaging apps into communications
- Trend 5. Integrating video into the customer journey
- Trend 6. Integrating content marketing into the customer journey using a customer engagement strategy
- Trend 7. Integrating search marketing into your content marketing activities
- Trend 8. Integrating marketing technology
- Trend 9. Integrating different data sources
- Trend 10. Integrating digital marketing insights sources
Read more here: 10 Marketing Trends to act on in 2018