IMPACT Transformation Playbook™

How to Turn Uncertainty into Scalable Growth in Weeks — with the AI-Powered Playbook Used by Big Tech Leaders

Turn your ideas into results – in weeks, not months!

Are you a product, marketing or sales executive, a founder or a person in the midst of a digital transformation?

Are you looking for a clear method for aligning your teams, activating AI in concrete ways, accelerating go-to-market and delivering measurable ROI?

Created by Emmanuel Obadia (ex Salesforce, Oracle, Sage), this action guide helps you orchestrate high-impact transformations without depending on a large firm.

Discover more on emmanuelobadia.com.

#1 Use-Case Identification

Pinpoint high-ROI opportunities using the AI powered Jobs-To-Be-Done (JTBD) analysis, informed by Intercom’s success (from $5M to $70M revenue in 18 months).

#2 Strategic & Business Model Clarity

Solidify a go-forward plan that engages all stakeholders (including clients from day one) and aligns your growth strategy to measurable objectives.

#3 AI-Driven Prioritization

Apply Objectives & Key Results (OKRs) to rank initiatives, and simulate outcomes with AI-powered modeling.

#4 Cross-Team Go-to-Market Alignment

Equip Product, Marketing, and Sales with a unified GTM playbook—just as Cision did in a one-day, 60-rep workshop that led to a 50% active adoption rate within days.

#5 Real-World Validation

Test hypotheses with customer feedback loops and hard data to de-risk your decisions.

#6 Sustainable Innovation Culture

Embed processes that keep your organization continuously innovating, informed by field‑tested best practices.

“The real breakthrough? A simple method that finally shifted us from product features to client impact—even for our most senior reps, from SMB to Enterprise accounts. We saw 50% active adoption in just days after the one-day workshop. And AI became a true enabler, not just hype.”
Frédéric DumasChief Revenue Officer, Cision France & Co-President, ADETEM

Concrete results in the field

Time-to-market reduction

-50

Maximum

Product adoption

5

ex. Intercom

Accelerated growth

70

in 18 months

Not to be missed

Exclusive introductory offer

The first 20 qualified downloads receive a complimentary 30-minute strategy call to identify your top IMPACT™ use case and quick win roadmap for your organization. No strings attached.

Free download

Emmanuel Obadia

About the author

Ex-VP Marketing Salesforce & Oracle, Worldwide CPO at Sage.

Pilot of large-scale transformations in 51 countries.
Creator of the IMPACT Playbook™, designed to make B2B innovation truly actionable.